Overview

Aseel is a fintech platform in Saudi Arabia that specializes in crowdfunding for real estate and investment funds. It connects investors with high-potential opportunities through a technology-driven approach to financial growth.

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Objective

To position Aseel as a trusted and innovative brand in the crowdfunding and real estate space.

Creative Process

We developed a brand identity inspired by architectural forms, emphasizing the structural nature of real estate. The modern logo design and blue color palette convey trust, reliability, and innovation. This visual system is supported by a consistent design language that highlights Aseel’s role in making real estate investment more accessible.