Overview

Hobal Symphony is a cultural music competition launched under the “Year of Camel 2024” initiative by Ministry of Culture. It invites musicians and sound artists to create original compositions blending camel sounds, natural environments, and musical instruments, celebrating camels’ role in Saudi heritage through artistic innovation.

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Objective

To position Hobal Symphony as a unique creative platform that highlights the cultural significance of camels while fostering innovation in the Saudi music scene.

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Solution

We developed a compelling brand identity, complete with a visual system, website content, motion graphics, and marketing materials that reflect the harmony between tradition and creativity.

Results

We delivered a distinctive and memorable brand that captured the spirit of the competition. Through strategic storytelling and design, Hobal Symphony emerged as a standout cultural experience bridging heritage and modern artistic expression.